Three P's to Selling Your Home

In the realm of marketing your property for sale, numerous factors demand careful consideration. To simplify this process, we've broken them down into what I call the Three P's:

P Number 1: Price

Arranging for agents to conduct a market appraisal is a common practice. We advocate for inviting at least three agents early on to grasp the range of offerings and approaches.

As estate agents, our role isn't just about assigning a value to your property; it's about providing insights into how to effectively market it. While valuation is frequently discussed, it's essential to recognise that a property's true value is determined by a surveyor. Our aim is to share expertise and guidance on marketing strategies rather than merely assessing its monetary worth.

Each Sales Advice Meeting involves comprehensive pre- and post-research on the market and your property. From this groundwork, we develop a tailored action plan to attain the agreed-upon marketing price. Remember, as the seller, you retain full control over the price you aim to achieve. Don't be swayed if an agent's valuation seems lower; instead, focus on the comparable evidence and work collaboratively with your chosen agent to realise your desired price.

Understanding how the Marketing Price impacts the listing's success in the crucial initial 14 days of marketing is paramount. Beginning with the correct Marketing Price generates maximum interest when your property debuts on portals. This, in turn, facilitates securing the optimal sale price. Conversely, setting an overly ambitious or deliberately high price risks stagnation and loss of interest, potentially deterring buyers due to misconceptions about the property's desirability.

By setting the right price, your property benefits from heightened interest and qualified viewings, ultimately enabling you to achieve the best possible outcome.

Read Michael's blog on the danger of overpricing your property

P Number 2: Presentation

It's a universal truth: the more appealing something looks, the more desirable it becomes. A poorly presented property may attract lower offers or hang around on the market for too long...

Maintaining a clutter-free, clean, and presentable property not only accelerates finding a buyer but also enhances the likelihood of securing a higher sale price. While some might overdo the staging of their property, our advice is straightforward: keep it neutral. Neutral colours create a modern ambiance and allow potential buyers to envision their future home.

First impressions are crucial. Minor details like broken door handles or messy exteriors can deter buyers from the outset, overshadowing the property's potential. Similarly, unpleasant odours can sour a viewing experience. Prioritise neutralising smells and maintaining a fresh atmosphere to appeal to a broad range of tastes.

Read Georgina's tips on de-cluttering your home before putting it on the market.

P Number 3: Powerful Marketing

In today's evolving property landscape, traditional methods alone are insufficient. That's why the third P, formerly Photos, is now Powerful Marketing. At Avocado Property, our focus is on cutting-edge, bespoke video marketing tailored to each listing.

While photos remain integral, supplementary marketing strategies such as video walk-throughs and local area guides are invaluable for engaging potential buyers. And don't forget about social media, click the link below to read more about the undeniable role it plays in selling property.

Read how social media marketing can help sell your property

We hope you found this blog useful and if you have any questions, please don't hesitate to reach out.